Tools

Working models for business owners and managers.

The tools themselves are in Russian for now — the numbers work in any language.

MoneyAnnual financial model · Cash flow plan · Unit economics · Pricing and margin by channel · Discount calculator

Annual financial modelRevenue by channel, cost of sales, expenses and profit by month. See where the business makes money and when it breaks even. Cash flow planInflows and outflows by month: where the cash gap will be and how much money you need in advance. Unit economicsAcquisition cost, customer lifetime value, margin and break-even point. Pricing and margin by channelCost, packaging, channel fees — and which price gives the target margin on your website, wholesale and marketplaces. Discount calculatorHow much extra you need to sell for a discount to pay off.

SalesSales manager audit · Sales dashboard by channel · Reverse sales funnel · ABC analysis of the product range · Sales script: interactive example · Client care standard

Sales manager auditThe in-depth version of the leader checklist for a sales team: where you lose money and what to fix first. Sales dashboard by channelPlan, actual, forecast and run rate for the month by channel: which one will hit the target and which won't. Reverse sales funnelEnter the plan and conversion rates — get the number of calls and meetings needed per day. ABC analysis of the product rangePaste sales by product — see what brings 80% of the money and what just takes up warehouse space. Sales script: interactive exampleA call and a meeting with objection branches: what a working script can look like. Client care standardWhat to check with a client after the sale so they stay and buy again.

Team and motivationCompensation system · KPI and bonus builder · Hiring · Competency matrix · 180 and 360 review · Leader checklist

Compensation systemHow to pay at each level: bonus share, what for and how often, where the bonus pool comes from. KPI and bonus builderBuild an employee's scorecard from a ready-made library and see what they earn at any level of plan completion. HiringCandidate profile, a selection funnel with a questionnaire and an interview checklist: hire on facts, not on likability. Competency matrixA specialist's level — for example, a marketer or SMM manager: ready to grow or not yet. 180 and 360 reviewHow a person looks through the eyes of colleagues and reports: questionnaire, scale and honest feedback. Leader checklistKnows, can do, applies — a short version for any manager, using marketing as the example.

ManagementLeader's priority matrix · Regular meeting agendas · Responsibility matrix (RACI) · Owner's exit from operations

Leader's priority matrixWhat the leader does personally and what they delegate and check — and how goals cascade to the team. Regular meeting agendasFrom the morning stand-up to the people review: who attends, the agenda by the minute and the outcome. Responsibility matrix (RACI)Who does it, who is accountable, who to consult and who to keep informed — for every process. Owner's exit from operationsHow ready the business is to run without you and what is missing.