17 years solving business problems. I'll do it for you, too.
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A sales team that actually works
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Effective business processes that run on their own
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A sales model for your products (sales tools, distribution channels, CRM)
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HR management tools: hiring funnel, onboarding and development model, motivation system, KPIs
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International standards of regular management — from effective meetings to working with department heads
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Business tracking: a clear, visual system for managing results across the whole company and individual units
How we work:
Free consultation → Diagnostic session → Hands-on work
I don't push services or do aggressive marketing. If I'm sure I can help, we work together. If not, I'll tell you straight.
Case studies
Case #1. Retail brands and manufacturing
Before
- Teams depended on a few key managers; no playbooks or documented processes
- Low lead-to-customer conversion (5–8%)
- Owners drowning in operations: 50–70% of their time spent firefighting
- On one project — a forecast of −20% revenue year over year
- Chaotic distribution channels; marketplaces and social media not integrated with the CRM
What we did
- Built a full sales system: CRM, funnel, call / meeting / objection scripts, KPIs, motivation
- Introduced operational standards: onboarding, playbooks, processes, triggered customer communications
- Rebuilt the team: hunter / farmer split, hiring under a new model, KPI-based dismissals
- Expanded channels: retail chains, export (CIS countries), marketplaces, social commerce
- Connected everything into one loop: website + CRM + retail + marketplaces + social media
After
- Lead-to-customer conversion 5% → 20% in 2 months on one project (jewelry)
- A −20% YoY decline turned into +5% YoY on the cosmetics brand, $1M annual revenue
- Repeat purchases +17%, order cancellations −4 pp
- Brand awareness +25% after a rebrand and product-line relaunch
- Owners freed up 1–2 working days a week for strategy
Case #2. Financial sector. Two banking projects
Before
- Fragmented sales models: a blurry funnel, intuitive pricing
- Digital partnerships and ecosystem work not built out
- Teams with no clear split of functions, low conversion
- A CRM that existed only on paper; no segment-level analytics
What we did
- Launched product bundles and partner programs with digital ecosystems to expand distribution channels
- Rebuilt sales models: funnel, customer segmentation, pricing policy
- Launched targeted advertising for inbound flow
- Fully rolled out the CRM, split customers by segment and channel
- Optimized key processes and the teams' day-to-day operations
After
Top-10 bank in Russia (SME division):
- +6,000 new SME customers through bundled solutions integrated with the Yandex Business, Yandex Travel, Wildberries and AliExpress ecosystems
- +18% revenue in the non-banking segment
Top-20 bank in Russia:
- Inbound lead flow +75% from targeting and partner programs
- Monthly revenue +80% through funnel optimization, higher conversion and fine-tuned pricing
- Sales team efficiency ×2 — the same people, twice the revenue
Case #3. Choco IT holding (Kazakhstan)
Before
- Holding EBITDA of minus $1.4M for 2022
- The SaaS product "Digital Restaurant" — no established sales model or P&L ownership
- A fragmented commercial function: no single strategy, motivation, KPIs or tools
- The sales team unstructured; no hunter / farmer split or account management
What we did
- Defined the holding's long-term strategy and financial model for 2023–2025
- Built the SaaS commercial function from scratch: sales model, KPIs, motivation
- Launched "Digital Restaurant" in Kazakhstan, then Uzbekistan and Georgia. Full P&L ownership
- Assembled 2 teams: 10 hunters, 5 farmers, 1 analyst, 1 lead, 1 marketer
- Introduced sales tools: scripts, presentations, training, competitor analysis, case studies, CRM
- Rolled out customer onboarding and account management with a hunter / farmer split
- Built an offer matrix and triggered communications for key segments
After
- EBITDA: −$1.4M (2022) → +$636K (2023). Δ +$2.04M
- Launched the "Digital Restaurant" SaaS in 3 countries (Kazakhstan → Uzbekistan → Georgia) with full P&L
- Set up a commercial operation able to scale without the CCO
FAQ
How much does it cost?
Three plans: a one-off consultation for $80, diagnostics for $2,940, a hands-on engagement for $9,810. The calculator will show the exact figure for your case. On top of that — 22 optional deliverables from $250 to $2,450. USD figures are indicative and billed in RUB. The basic principle: I take on the work, and certainly take your money, only if I'm confident it will bring you results.
How is diagnostics different from a hands-on engagement?
Diagnostics is a one-off piece of work: I map out the business, give you a 90-day roadmap and a priority matrix. A hands-on engagement is 2 months of working alongside your team: I help implement the roadmap, train your people and work through day-to-day operations.
Do you work online or come in person?
Remote first: it's faster and cheaper for you. If a task needs physical presence (for example, negotiations with the team), I'll come to any city in the CIS.
I'm a solo founder with no employees. Is this for me?
Yes, if you have revenue and at least one area that can be optimized (sales, product, processes). If you're starting from scratch, it makes sense to begin with a one-off consultation.
You have a banking background. Will that help a small business?
It does. Corporate standards are simply very well-documented processes. Porting them into a small business is cheaper than inventing your own. I've worked at Sberbank, VTB, Rosbank, Raiffeisenbank and the IT holding Choco.
I've tried consultants already. Why are you better?
I'm not better — I'm simply not a consultant, I'm a hands-on executive you bring in. I don't give advice — I do the work myself: I write playbooks, run meetings with your team, set up the CRM. If, after diagnostics, I see I can't help, I'll say so and won't charge for going further.
What do you NOT do?
I don't do "leads/traffic/ads" marketing — there are better specialists for that. I don't help with legal or tax matters. I don't do company valuations for investors.
How long until results?
Visible changes in the team — 2–3 weeks. In sales metrics — 1.5–3 months. Systemic changes in management — 6 months.
It's expensive. Is there a way to try?
The one-off consultation for $80 isn't a "test drive" — it's a full 1–1.5 hours of analysis with a recording and written conclusions. After it, you can see whether you need me to go deeper.
What will you ask in the first consultation?
What you have (product, team, revenue), what isn't working (you need to articulate this yourself), and what you've already tried. The outcome is an action plan and three options for working together (or a no, if it's not my kind of case).